BRAND NAME: PUMA
INDUSTRY / PRODUCT TYPE: sport / casual wear
PRIMARY BRAND COLOR: black / silver
SECONDARY BRAND COLOR: white
ACCENT COLOR (optional): translucent gloss
BRAND PERSONALITY: fresh, minimal, youthful, clean
OPTIONAL SLOGAN / TEXT: FOREVER FASTER
VISUAL STYLE:
Create a dense, layered moodboard-style composition combining:
• real product photography or lifestyle shots
• packaging elements (shoes, bags, polo shirt, labels, tags)
• typography snippets and brand phrases
• illustrated graphics and doodles
• icons, symbols, and stickers
• abstract graphic shapes and patterns
• UI-like elements (menus, cards, labels)
• editorial cutouts and overlapping assets
The composition should feel:
• slightly messy but intentionally designed
• layered with depth and overlaps
• like a Pinterest board meets high-end campaign
• expressive, youthful, and brand-heavy
• visually rich and scroll-stopping
ART DIRECTION:
Include a mix of elements such as:
• product packaging mockups (shoes, bags, polo shirt, labels, tags)
• lifestyle shot (person interacting with product or brand)
• bold typography blocks with brand phrases
• illustrated objects interacting with real elements
• menu-style or UI-style panels
• abstract shapes, blobs, squiggles, starbursts
• brand-related icons or symbols
• badge / stamp graphics
• textile or merch items (t-shirt, cap, tote bag, etc.)
• playful graphic overlays
COMPOSITION RULES:
• asymmetrical layout (NOT grid-based)
• elements scattered but balanced
• overlapping layers with depth
• mix of large hero elements + small details
• combine clean areas with dense clusters
• include cutout-style compositions
• avoid too much empty space
COLOR & DESIGN LANGUAGE:
• strictly follow brand color palette
• strong use of PRIMARY COLOR across elements
• secondary color used for contrast and layering
• minimal additional colors (keep it brand-consistent)
• high contrast, bold visual identity
TYPOGRAPHY:
• modern editorial typography
• mix of serif / sans-serif if relevant
• bold headlines + small UI text
• include brand name and/or slogan naturally in layout
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